Bruce Li (Bingcheng Li)

I study supply chain operations at Wuhan University's School of Economics and Management — platform pricing, capacity allocation, and information disclosure when consumers behave strategically. Away from research: long-distance running, photography, and music.

Bruce Li (Bingcheng Li)

Education

2022 — present Logistics Management — Supply Chain Operations Experimental ClassWuhan University, School of Economics and Management · GPA 3.87/4 · Top 10% (3/30)

News

2025-02-20 Relaunched the site with a black-and-white theme and bilingual pages.
2025-01-18 Started a paper on quality signaling in C2C e-commerce platforms.
2025-01-05 Added a new black-and-white photography series to Arts.

Latest posts

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2025-02-14 On Technology and Human AttentionA brief reflection on attention in the digital age and small practices to regain focus.
2025-02-14 On Technology and SocietyA short reflective essay about technology's role.

Selected projects

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2024-09-01 President, Logistics and Supply Chain Management AssociationLed the student association at Wuhan University — organized an academic forum and an industry lecture series reaching over 1,000 participants.
2024-05-01 Operations Analytics with Machine LearningCourse project applying PCA, classification, and neural networks to STAR Market price prediction and video game rating analysis.